Pilot 1: Security Agent

Security experts: Both in-house and external professionals contribute to the development and deployment of virtual security agents.

Journalists, fixers, engineers, and media personnel: End-users who will receive training and support from the AI-driven XR assistants.

The core benefits of the virtual agent are:

Improved scalability: The introduction of AI-driven avatars allows for more extensive and flexible security training programs, accommodating a larger number of people without causing stress or budget constraints.

Cost-effectiveness: By reducing the dependency on human trainers and incorporating virtual assistants, the project aims to optimize resources and make security training more financially sustainable.

Blueprint for industry adoption: The SERMAS media pilot serves as a model that could be adopted by other broadcasters, contributing to enhanced security across the ARD, EBU, and the broader European media and news industry.